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Instagram Rate Calculator
Free, instant rate estimates for any Instagram account - based on real engagement data and Belgian market benchmarks.
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How Instagram rates are calculated
Follower Count
The foundation. Larger audiences mean higher reach, but micro-influencers (10K-100K) often deliver better conversion due to closer audience relationships.
Engagement Rate
Likes, comments, saves, and shares divided by followers. Engagement above 3% signals an active, real audience - the #1 factor brands use to evaluate creators.
Niche & Audience Quality
Fashion, beauty, and tech creators typically command premium rates. Belgian and Benelux brands also pay a geographic premium for hyper-local audiences.